Assessments – Understanding Human Behaviour in Depth
Behavioural style assessments are designed to increase understanding of human behaviour and the factors that influence it. They are widely used in areas such as personal development, teamwork, leadership and sales performance.
Assessments such as HOW Index®, Situational DISC and DISC provide structured ways to describe, predict and analyse behaviour. Alongside these, WHY Index® a motivational assessment maps the values and priorities that energise decisions—adding the “why” behind the “how” to deliver a complete picture of human performance. They illustrate how individuals are likely to act in different contexts and environments.
Each assessment is designed with a specific purpose and makes use of a clear visual colour language, inspired by Goethe’s colour theory, which makes results easy to interpret and communicate.
Our behavioural &
motivational assessments
Ensize offers reliable assessment tools for the development of individuals, leaders, salespeople, organisations and teams.
Ipsative vs. Normative Assessments
Assessments such as HOW Index®, Situational DISC, WHY Index® and DISC provide structured ways to describe, predict and analyse motivation and behaviour. They illustrate how individuals are likely to act in different contexts and environments.
DISC is an ipsative assessment that highlights only basic and adapted behaviours.
HOW Index® and Situational DISC are normative behavioural assessments, meaning they can measure behaviour in specific situations and compare results with broader reference groups – making them more flexible and dynamic.
WHY Index® is a normative motivational assessment.
Ipsative vs Normative Behavioural Assessments
Ipsative (e.g. DISC)
Normative (e.g. HOW Index®, Situational DISC)
Purpose
Results
Flexibility
Use cases
Best suited for
Limitations
Ipsative –Compares an individual with themselves
Shows relative preferences (“more of X than Y”)
Limited – shows only basic and adapted behaviours
Useful for an overview of behaviour and preference
Personal development and self-reflection – not for comparison with others
Cannot be compared between individuals or groups
Normative – Compares an individual against a broader norm group
Provides scale scores that can be measured and compared
High – shows behaviours across different situations and contexts
Useful in coaching, recruitment, team development and research
Comparing and developing individuals, teams and organisations in real-world settings
Can be compared and analysed across individuals, teams and organisations